Are you doing useless work again? How can foreign traders improve email response rates?
In foreign trade business, email is a common and important communication tool. However, when many foreign traders use email to communicate, they often encounter the problem that after the email is sent, there is rarely a reply. This situation will not only consume a lot of time and energy, but also affect the development of business. So how can foreign traders improve the response rate of emails?
Ensure mail delivery
If you want a reply from a customer, the first thing a foreign trade person should do is to ensure that the email reaches the customer's mailbox smoothly. Therefore, on the one hand, you need to check whether your email, IP address, and domain name have been included in the email blacklist. On the other hand, when composing emails, foreign traders should also avoid using spam words.
Write personalized email content
When writing email content, foreign traders must ensure that it is personalized and highly targeted, rather than a routine email template. Foreign traders need to conduct a background check on the customer first, and then tailor the email content according to the customer's specific situation.
You can learn customer information through tracking data, including purchase frequency, purchase volume, purchase amount, partners, etc.
（Source：ueedata）
For example, if you search for this buyer named "SCHENK INTERMODAL B. V.", we will find that its partners are all from India, so the customer may be more concerned about the price of the product. At the same time, we will find that its suppliers are very stable, which means that in addition to price, foreign traders also need to find some other advantages of their own in order to increase the response rate.
Tips for tracing: Mentioning information related to the customer's company, product or industry in the email can show your understanding of the customer, thereby increasing the likelihood of the customer replying.
Simple and clear email subject
The email subject is the first factor that attracts customers to open the email, so it must be concise, clear and attractive. Avoid using subject lines that are overly long or vague. Instead, choose a subject line that expresses the content of your email succinctly and clearly. A good theme can attract customers' attention and increase email open rates and response rates.
Emphasize the value and benefits of the email
In the email content, emphasize the value and benefits of your product or service to your customers. Customers are more concerned about how to benefit from your products or services, so clearly expressing the advantages and features of your products or services in emails, as well as how to meet customer needs and solve customer problems, can improve customer engagement. interest and increase the response rate of emails.
Provide specific calls to action
In the email, provide a specific call to action to guide the customer to take the next step. For example, you can invite customers to an online meeting, learn more about your product, or schedule a phone call. With clear calls to action, you can increase customer engagement and improve email response rates.
Send emails regularly
The sending time of emails is also an important factor that affects the response rate. You need to choose the appropriate email sending time based on the time zone and working hours of the customer's area. Generally speaking, the morning or afternoon on weekdays is more suitable. Avoid sending emails on weekends or holidays so as not to disturb your customers’ rest.
Follow up emails regularly
Don’t be discouraged if a customer doesn’t respond to an email in a timely manner; you can remind them with regular follow-up emails. In your follow-up email, you can briefly review your previous email and reemphasize the benefits and value of your product or service, as well as provide a specific call to action.
If you want to know more tips on improving customer response rates, you can send us a private message~
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